MILLIONAIRE MARKETER by Ruben Licera

Marketing Campaigns that Changed the World: SNICKERS' “You're not you when you're hungry" Campaign

August 10, 2023 Ruben Licera
MILLIONAIRE MARKETER by Ruben Licera
Marketing Campaigns that Changed the World: SNICKERS' “You're not you when you're hungry" Campaign
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Show Notes

This remarkable campaign was birthed from the simple yet profound insight that hunger changes us, sometimes turning us into entirely different people. Snickers took this universal truth, added a pinch of humor, and created ads where individuals transformed into celebrities or hilarious versions of themselves, all signaling that a Snickers could restore them to their original selves. The message was clear and resonated deeply with people globally, providing a solution wrapped in chocolate, nougat, and a hearty laugh.

Be sure to listen this episode of the Ruben Licera's Millionaire Marketer podcast!

And also, check the complete list of the Top and Best Marketing Campaigns of All Time that changed the world here.

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